· Finding a product
What would my audience buy from me?
Find the decision someone already needs help making, then give them a small, real way to buy that help.
Insights
What to build, and who to build it with.
Guides for the decisions that come before a product launch. Work through your own audience questions, compare the ways to run a product, or take a worksheet to a partnership conversation.
· Choosing an operating model
Who should build and operate the product?
Compare a course platform, an agency and a partner by following the money and the work from the first draft to the first refund.
· Evaluating a partnership
Seven decisions to settle before a partnership.
Use the questions with a real proposal. A sample statement, a named owner and a handover date tell you more than a verbal promise.
What opportunity can you see in your own audience?
We can read your work, compare the possibilities and recommend a first test. If the evidence is too thin, we’ll explain what would help you decide.
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